Marketing companies often carry out huge display & merchandising effort from time to time across different cities and different types of outlets. To measure effectively whether the activity has been carried out and the impact it has created we have launched our product D&MA.

Types of stores which are covered under the D&MA are General Stores, Kirana Stores, Restaurant Stores, Paan / Beedi Shops, Food Stores, Modern Stores, Medical Stores and Durables Stores.

Our range of measurement covers the following areas :

• Visual display checks
• Price checks
• Observation checks to monitor schemes
• Stocks checks
• Merchandising team compliances and implementation
• Promotional teams performance evaluation

The product is specifically designed to cover all the markets ranging from cities having a population of 100,000 or more.

As an add on feature, not only data is provided to client’s but accompanying digital photographs are provided as a value add.