Indianet’s latest offering to the marketing research industry worldwide offering services of :
- Questionnaire consultation & design
- Verbatim response typing / transcripts
- Coding & editing
- 100% verified data entry
- Data cleaning, processing & weighting
- Cross tabulations
- Statistical analysis
- Executive report writing & Graphics
Questionnaire Consultation & design......
Data processing can be as accurate as the inputs provided into the analysis process. Therefore, we understand the need to think through the analysis to be conducted at the initial phase of the research project.
We undertake questionnaire design at various stages :
- Can convert a draft from to a finalised administrable form which can be used by the data collection department.
- Can design web based questionnaires and host it on client site including logos, relevant stimuluses, good user interface design to obtain maximum participation from respondents
Verbatim response typing / transcripts
Verbatims are sorted and typed in by question.
Also in service is providing of copies of transcripts of in-depth interviews, focus groups.
Coding & editing
The coding process begins with reviewing a certain percentage of verbatim answers for each open ended question. Based on this, a comment / summary / coding frame is developed. The coding frame is initialized in consultation with the client and later numeric codes are provided for the responses mentioned to capture the data.
Editing is essential specifically to check logical checks provided for skipping questions, multi coded responses and single coded responses.
100% Verified data entry
On receipt of hard copies of filled up questionnaires, we key in the data in a readable format as required by the client. The data can be entered as a single punch , multi punch to be made available in variety of formats like ASCII, column binary,SPSS, Excel, etc.
Data is always checked through a stringent verification process assuring 100% accuracy.
Data cleaning, processing & weighting
Cleaning of data is carried out according to researcher's specification. We undertake cleaning of data for basic skipping pattern checks or checks based on complex data computations.
For requirements in weighting, we can weight the data based on the weights provided by the researcher's. The weighting could be done iat a single level or at multiple levels. The data post weighting can be projected to the universe.
Cross Tabulations
Cross tabulations can be provided on the data based on your requirements. We can provide expertise in defining banner breaks, table specifications, significance testing, descriptive statistics [ mean, median, std.deviation,etc. ] as required by the demands of the study.
Data analysed using Quantum, SPSS or any relevant software the researcher requires.
Outputs are available in a variety of options in Excel, Word,PowerPoint graphics / basic.
Even in special cases, marginals are provided too which contains both the counts [ number of answers ] as well as percentages without any summations and interpretations.
Statistical Analysis
- Margin of error
- Significance Tests
- Corelation analysis
- Regression analysis
- Correspondence analysis
- Multivariate like factor,cluster,discriminant and conjoint analysis
Executive report writing and Graphics
We not only process data but provide a step further analysis by providing high quality graphics and a complete presentation. Our team of researchers will help you interpret the data highlighting key results for data to be presented subject to data on background, purpose, objectives of the study and support data on universe and competition is provided. |
