iNSIGHTS – Indianet’s Qualitative Research division

Insight is Indianet’s specialist Qualitative Division that is committed to an in- depth psychological approach for understanding consumers, which is partnered with a unique affinity to map out social trends and consumer lifestyle differences.

Over the years Insight has been involved in continuous and intense applications of research tools other than the widely used Focus Group Discussions (FGDs) and In-Depth interviews. Variant tools, like creative extended groups, reconvened groups, brain storming, psycho-drawings and synectics have been appropriately used to lend sharpness and flavor to the research findings.

This division is headquartered in Mumbai (the financial capital of India) and is headed by an experienced qualitative researcher -Ms. Mahjabeen Wadia . She is a post graduate in Consumer Behavior (a branch of Industrial Psychology) and has enjoyed her work in the field of Qualitative Research since the last 15 years. Prior to her commitment to ‘Insight’ she was a Research Director with ORG –MARG’s qualitative Division ‘Quest’.